bigdog has been appointed as lead agency to support the Woodland Trust’s November tree disease campaign.
The Woodland Trust is championing the need to mitigate tree disease in the UK with a specific focus on Ash Dieback, a condition which arrived in the UK in 2012 and has been spreading ever since. Now, over 100 million trees are at risk along with the habitats they sustain and bigdog is working with the Woodland Trust to expedite a solution.
To support the campaign, bigdog agency will be responsible for various creative and digital assets, including social media content.
Ash Kirkpatrick, head of marketing and communications at the Woodland Trust, said: ‘bigdog demonstrated a strategic understanding of our organisation and provided a creative route that was a great fit for this campaign. They were appointed due to their approach, coupled with a robust strategy for message amplification and a genuine enthusiasm for the cause’.
Ross Faulkner, managing director at bigdog said: ‘We’re absolutely delighted to be working with the Woodland Trust on this important project to deliver work that will truly make a difference and drive awareness of the disease’.