bigdog agency has been appointed by The Entertainer - the UK’s largest independent toy retailer - to produce its first ever Christmas TV campaign, after a successful three-way pitch.
Senior creative team Paul Wallett (art director) and Steve Smith (copywriter) developed the concepts, which embrace the spirit of Christmas with an engaging, emotive brand message - alongside an innovative promotional mechanic that will drive traffic.
A series of 30 and 10 second TV ads will air from October through to December.
Phil Geary, marketing & e-commerce director, said:
“Having worked with bigdog before, I was hoping that they would impress me again – and they totally delivered! The team demonstrated clear strategic thinking, having carefully considered the sensitivities of the seasonal gifting market, and presented a creative idea that will drive sales during our peak Christmas trading period.”
Dylan Bogg, chief creative officer, added:
“We’re absolutely thrilled to be working with such an iconic retailer. It is a great opportunity to produce a standout TV campaign that will really make a difference to their business, delivering a real return on investment and what we call ‘brand payback’.”