Quorn Header

Quorn

Shifting perceptions to drive growth

With hundreds of tasty ways to enjoy Quorn, they no longer wanted to be seen as a solely vegetarian product. Instead, they aimed to encourage reappraisal of their meat-free range for health conscious and active meat eaters.

They also wanted to boost engagement with an increasingly ‘loyalist’ captive audience, by growing their CRM database and improving interaction on their social channels.

Our recipe for success? A truly integrated experience. Including everything from TV ads, apps and a multi-lingual responsive site, to social strategy across multiple regions, recipe-led content and community management.

Quorn Site 1
Quorn Site 2

Gold standard

Our work with Olympic legend Mo Farah was amplified across all channels, while we also collaborated with food and fitness bloggers to get Quorn’s feel-good, taste-great message out there.

We created outstanding cut-through. Year-on-year business performance increased by 6.4% in terms of value and by 9.1% in terms of volume. Meanwhile, the CRM database grew by over 3,000%, the TV ad delivered the highest ever penetration for the brand and Facebook fans are up 128%.

What’s your challenge?

We’re 160 integrated specialists spread across London, Leicester, Norwich and Birmingham.

Get in touch and see how we can help you.

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