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Arden University

A different kind of launch

Arden University is different to most universities. It’s a unique form of ‘blended’ and online learning that lets students study around their lifestyle on their terms.

So a unique university needed a unique type of launch campaign. We positioned Arden as a smart alternative for students. As something different.

Our ‘Do it differently’ campaign kicked off with a dynamic launch film. We used innovative, disruptive media including clean graffiti and ambient sofas.

We also used more traditional methods like targeted bus sides and poster sites, while a programmatic digital campaign engaged with potential students in local areas. All designed to tell students you don’t have to go to university, university can come to you.

Outstanding results

In the first six months we increased brand awareness in London by 50%, and now one in four students nationally and one in three in London would consider Arden. All for a brand that didn’t exist a year ago.

What’s your challenge?

We’re 160 integrated specialists spread across London, Leicester, Norwich and Birmingham.

Get in touch and see how we can help you.

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