Generous George

Cheers, George!

April 2017

We’ve been celebrating the launch of a new pub with our Client, Marston’s.

The Claregate in Wolverhampton is the newest addition to the Generous George family of pubs, and has undergone a major refurbishment to pioneer the Generous George brand.

bigdog have been instrumental in defining the brand, its values and the tone of voice. It’s increasingly important that brands engage with customers far beyond what they just sell, and ensure they get a far more rewarding experience. 

Generous George does this through its unique positioning in the marketplace, with little acts of ‘generosity’ experienced throughout the customer journey.

As part of the styling process we’ve given the pub a grungier vibe with wall artwork and innovated with the inclusion of an in-house smoker and pizza kitchen.

Let’s raise a glass to George!

Great to see our @generousgeorgepubs menus and artwork on display at #TheClaregate

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Great to see our @generousgeorgepubs menus and artwork on display at #TheClaregate

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